• INVENTING THE HOME: 150 YEARS OF HOUSEHOLD CHANGE
Travel back with us to the days when houses had no bathrooms, when clothes closets were unknown, and when running water meant a fast wife with two buckets. Learn how new technology combined with human dreams shaped the modern house and its inhabitants. Listen to a modern house tell its life story from fireplaces and outhouses to microwaves and satellite dishes.This video is useful for courses in housing, household management, or the history of everyday technology. (22 min)

• HOW CLOTHING IS SOLD:
FASHION MERCHANDISING
The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the "end of fashion." Learn why the designer Armani observed, "It is no longer fashion that matters, but rather the fashion NAME. The product is secondary." Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of "mass customization." (20 min)

• HOW CLOTHING IS MADE:
A Garment Industry Field Trip
A behind the scenes look at the garment industry in action. We'll visit a family owned garment business that creates 500 styles a year for six brand lines. Witness the many fascinating threads that raw fabric weaves as it moves from design teams to designer samples, from hard orders to mass production.

• POSITIONING:
How Advertising Shapes Perceptions
In today's contemporary advertising community, you'll likely never know why one brand of product is superior to another. To most viewers, advertising is looking more and more like entertainment. A fascinating look into the positioning and re-positioning of products to make them fit your already existing mindset.

• SUPERMARKET PERSUASION:
WHAT MARKETERS KNOW

Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. Explore how every detail of a store, from the size of the shopping carts to the color balance of the lighting in the produce department is a marketing tactic. Viewers learn about continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins, shelf hangers, and the rule of nines. (20 min)